For Business and Pleasure
By Joel Cassola
I gravitated to the business and technical sides of the advertising industry, where my talents as a writer (I've won a few awards) were most marketable.
As proprietor of Joel Cassola & Associates, I have introduced new products and written hundreds of feature articles, case histories, sales literature and web content for dozens of companies, both large and small.
After working as a photo journalist, a statistician with the State of Rhode Island, and a correspondence course writer, I finally got on a career track in marketing communications.
Today, I live in Cranston, Rhode Island, with my wife Kathy and two cats, one of which is a gifted artist (I'm not kidding). Our five children are happily partnered and pursuing careers as a PR professional, an opera singer, commercial artist, nurse and Captain in the Army. On my own time, I enjoy digital photography, singing folk songs, hiking and peddling on the rails to trails bike paths.