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Commercial Journalist

Joel Cassola, president of Joel Cassola & Associates, and a writer who is published regularly in leading trade publications, is well equipped to help you implement cost-effective marketing communications strategies.

For Business and Pleasure
By Joel Cassola

Professional: I started the business in 1980 after working seven years as a PR writer and communications program planner for New England's fourth largest business-to-business advertising agency, Horton, Church & Goff.

I gravitated to the business and technical sides of the advertising industry, where my talents as a writer (I've won a few awards) were most marketable.

As proprietor of Joel Cassola & Associates, I have introduced new products and written hundreds of feature articles, case histories, sales literature and web content for dozens of companies, both large and small.

Joel Cassola & Associates Ltd | 401-463-7594 | Email: joel.cassola@gmail.com

Personal: I grew up in an unusual waterfront home in Beverly, Massachusetts, where my dad built 36-foot, wooden lobster boats in the basement (it never occurred to him that he couldn't.) I graduated from U-Mass Amherst, then served as a Hospital Corpman (medic) in Vietnam with the Navy's SeaBees (Construction Battalion).

After working as a photo journalist, a statistician with the State of Rhode Island, and a correspondence course writer, I finally got on a career track in marketing communications.

Today, I live in Cranston, Rhode Island, with my wife Kathy and two cats, one of which is a gifted artist (I'm not kidding). Our five children are happily partnered and pursuing careers as a PR professional, an opera singer, commercial artist, nurse and Captain in the Army. On my own time, I enjoy digital photography, singing folk songs, hiking and peddling on the rails to trails bike paths.