Client: Wilcox Associates
Customer: Jet Propulsion Lab
Product: PC-DMIS Enterprise Metrology Software
Publication: Quality Magazine, March 2009
Coming Soon To a Planet Near You: Artist depiction of the MSL (Mars
Space Laboratory) rover shown here without its nuclear power supply.
Interoperability Boosts Lean Inspection
Common metrology software at the Jet Propulsion Laboratory accelerates
the part validation workflow for the Mars Science Laboratory.
Gerald Clark, a Senior Quality Engineer and lead person for QA inspection services for the Jet Propulsion Lab, explained that the MSL project is a galactic scale prototyping operation with tens of thousands of parts in various stages of product development. In most cases, the assigned team will only make three or less of any single component for this project.
Follow the link to -> Quality Magazine
Time marches on and so does EMS Sleuth the wily metrology detective who solves manufacturing problems using Wilcox Associate’s industry-leading PC-DMIS EMS (Enterprise Metrology Suite) of measurement software products. This column has appeared regularly in TOOLING & PRODUCTION magazine since its inception in 2005.
Coming Soon: Sleuth Measures Big Honking Trucks. EMS Sleuth columns are written by Joel Cassola and illustrated by Rob Fabiano
Here are some links to recent columns:
The popular EM Sleuth columns are scheduled to appear 5 times in 2009.
Meet E.M. Sleuth, ostensible author of
a column on Enterprise Metrology appearing regularly in TOOLING
PRODUCTION Magazine. Enterprise Metrology is a discipline that
involves using open software and an integrated dimensional
information database to enhance productivity throughout a
The Sleuth Column is Sponsored by Wilcox Associates a software firm specializing in products that help manufacturers realize the promise of this discipline. If you are like Wilcox Associates and sell a range products or services that meet important and here-to-fore unanswered needs-- you might want to contribute a regular column to advance the concept.
It's not an everyday thing, but sometimes companies with unique expertise get invited to write regularly-appearing columns in important trade publications. Wilcox Associates is a case in point.
Based on JCA's and our client's excellent relationship with TOOLING & PRODUCTION magazine, we were invited to develop a concept for column that would be fun, educational and non-commercial in nature. In other words, it had to read like unbiased editorial as opposed to an advertisement for the clients products.
Before the publication made a final commitment we submitted 6 ideas for columns that we could write immediately. This demonstrated that the concept for our Enterprise Metrology Sleuth detective columns was sustainable. Once the publication said go, we contracted the services of a talented Illustrator, Rob Fabiano, who brought exceptional visual appeal to the 5 columns which appeared in 2005.
Multiple Appearances. The columns not only appeared in the print edition of the publication, which has a circulation of 70 thousand, but also on its web site. The first to column to appear in 2005 was "Kneecaps Lost In Space". The final column of the year, in response to a contest-winning reader who suggested the topic, was "A Case Of Inflexible Gaging."
While the columns made no attempt to sell products, you can bet that readers know exactly who to call for advanced metrology software.
But why should this even matter if you have a web site that customers and prospects can find with search engines like Google?
"That's easy," said Dick. "A web site is just a passive medium. It's sitting out there in space waiting for visitors. But they won't be coming in appreciable numbers unless you have active media like advertising and editorial that drives them there."
He said that Tooling & Production's total package of advertising, print editorial and web content delivers around 11,500 visitors a month to the web sites of companies whose ads and news appear in the book or on the T&P web site. About 20% of those visitors will eventually make a phone call to the company or one of the company's distributors. So web sites and advertising are powerful complementary tools.
"Desktop Engineering" has published the second part of a two-part series discussing Wilcox Associates Enterprise Metrology Concept. Part 2 focuses specifically on the company's inspection planner software. To link to the article, click here.
Email It. If you want little, if any, production cost, then an email newsletter may be the way to go. Keep the content short and germane to the reader's interest. Use bullets, bold heads and color to help them find their way quickly. You can embed your newsletter in the message window or use the message window as a cover letter for another type of file such as Microsoft Word or PDF.
Now here’s where saving money comes in. The editorial content on your web site is exceptionally good raw material from which you (or your ad agency) can develop powerful sales literature and advertising. It saves expensive information gathering and keeps writers focused on the most important messages.
The same content can also be readily packaged for your key trade publications to use in news items So by energizing your entire sales and marketing program, timely web content can save a lot of money.
And if you really want to be timely, consider setting up a blog as an almost instantaneous pipeline of useful information from you to your customers and prospects. Within the past year a wide range of tools have been made available to simplify the mechanics of creating and posting attractive blogs. With these tools eliminating the technical details, all you have to worry about is having something useful to say and doing it in a way the connects with your target audience.