140 Thousand People From Our Pages To Your Web Site
26/01/06 16:15 ColumnsMEET THE (trade) PRESS
Meet Dick Hunt, Publisher of TOOLING & PRODUCTION, a highly respected trade journal that has been covering manufacturing for decades. Dick said, "In spite of our fascination with the web, engineers and other manufacturing professionals are still reading trade publications at the same levels as in former years. T&P's editorial content is tightly focused, and audits show that the quality of our readership is exceptionally high."
But why should this even matter if you have a web site that customers and prospects can find with search engines like Google?
"That's easy," said Dick. "A web site is just a passive medium. It's sitting out there in space waiting for visitors. But they won't be coming in appreciable numbers unless you have active media like advertising and editorial that drives them there."
He said that Tooling & Production's total package of advertising, print editorial and web content delivers around 11,500 visitors a month to the web sites of companies whose ads and news appear in the book or on the T&P web site. About 20% of those visitors will eventually make a phone call to the company or one of the company's distributors. So web sites and advertising are powerful complementary tools.